Marketing communication

We develop suitable communication strategies and make optimum use of our media relationships to generate interest among consumers or business decision-makers in, new products, services or other news from our clients. Additionally, we organize campaigns, draft advertorials or organize activities that focus directly on the target group.

We advise our clients in selecting the right mix of communication channels that will reach the target audiences. We provide guidance on participating in potential joint ventures and choosing inspiring, effective spokespersons. We excel at developing PR campaigns for brands that want to create or refine their image... Our in-depth knowledge of the Dutch media landscape, and our contacts with the press are excellent.

Consumer Marketing
One of our tools for developing communication resources aimed at consumers is Edelman BrandCARE, a new way of launching a brand in which PR plays a leading role. This method ensures that a brand's credibility is strengthened and that the brand becomes part of people's everyday experience. BrandCARE helps to build relationships with various target groups and gets enthusiastic users involved.

Business-to-Business Marketing
In today's business environment, public relations approaches must be tailored to the specific industry, and the communication style can be very different from the that used to target consumers.

Often business products are specialized and the decision processes long. We map out the field of decision-makers and decision-influencers before developing a communications strategy. Part of the strategy is to determine the distinguishing characteristics of a product or organization and to seek out its relevancy to target groups. After that we develop meaningful messages and identify effective communications vehicles for reaching the target groups.