Blogs are an important source of news for a growing number of people.
More than half of all bloggers write at least once a week about a company, its employees or its products. Blogs are an important new communication opportunity for companies. Can you reach bloggers with a press release? Forget it. Blogs do not work like traditional media. Here you find research and white papers that Edelman has developed in conjunction with Intelliseek and Technocrati.
Research with Technocrati
Presentation
Results
Talking from the Inside Out: The Rise of Employee Bloggers
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"TrustMedia" - How Real People Are Finally Being Heard
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