Online/Social Media
The world around us has changed immensely. Internet, social networks and mobile applications not only change how we connect to each other but also how we communicate. Late responses and vague claims are no longer acceptable. Authentic, direct communication - we will not settle for anything less.
Online communication requires a different approach of PR. Edelman develops special online communication programs, which establish conversations between people and organizations. We advise clients on strategic, creative and technological levels and always from a PR perspective: get your attention by adding value, not by shouting the loudest.
We offer a wide variety of online services, which are always integrated in the broader communication strategy, including:
- Full online strategy development: where does the organization stand and where does it want to go?
- Social media analyses: What has been said about you online and by whom?
- Online outreach: Who do you need to talk to and how do you add value to that conversation?
- Blogger relations: Building and maintaining relationships with important bloggers and other online publics.
- Web design and development
- Crisis planning and management: Embed online monitoring as an early warning in crisis
- Workshop for (PR) professionals
- Search Engine Optimization (SEO) by disseminating the right content in the right places
Our office in Amsterdam has its own online specialists which are often digital natives but also include experts who approach their field from an online perspective. We closely work with our colleagues at Edelman Digital from London, Hamburg and different US cities and together we develop intellectual property such as the Twitter Index, the New Media Academic Summit, white papers as Search Engine Visibility and Engaging the New Influencer. Furthermore we provide trainings for all 3.000 Edelman employees so they can offer the best online advice.
