Between Breakfast and Dicky's

“Twenty-eleven.” It sounds like something right out of a sci-fi movie - futuristic – but it’s here now and we’re in the midst of it. It’s also a year in which we see several transformational shifts in how organizations communicate, engage, and interact with their employees for a more sustainable competitive advantage. Edelman has identified the most critical trends facing business leaders as they work to reestablish organizational equilibrium, clarity, and momentum. The evolution of internal communications from tactical need to strategic necessity is truly fascinating as the purpose of work, the importance of reputation and the expectation of organizational values converge. The essence of which is communications as the means to perpetuate engagement throughout the enterprise fostering knowledge, learning, collaboration and innovation...

The attached white paper harnesses these trends. I hope it will provide you with some food for thought when you will be enjoying your summer break and contemplating on the first 6 months of the year. Some insights I wanted to share already:

• In 2011 (and beyond), with information ubiquitous, people are talking about your company 24 hours a day, both inside and outside.” 

• Employee engagement is becoming more and more about how an employee “experiences” the organization.

• In 2011, your best talent is looking to become more engaged with the organization or brand.

I wish you an inspiring and revitalizing summer.

Door: Anneloes Roeleveld